The project for Colegio de la Imagen Pública (Public Image College) was developed in an area of 1000 sq m with a frontage of 23 m, wherein the extent and allowable height resulted in vertical solution of 8 levels, 2.5 basements and a roof garden, along with gardens and water mirrors. The structure, the facade, and all the spaces are integrated into one by an apparent structure.

Parking levels were solved with a concrete structure that has natural lighting and ventilation. The vertical volume, from level 5 to the top, contains the metal structure of the school. From this level it was proposed to resolve the interconnections through two major staircases that create a healthy building that promotes movement.

Parking levels were solved with a concrete structure that has natural lighting and ventilation. The vertical volume, from level 5 to the top, contains the metal structure of the school. From this level it was proposed to resolve the interconnections through two major staircases that create a healthy building that promotes movement.

The latest materials were used for a university like and postgraduate school, with the newest furnishing systems according to the teaching techniques of a unique in the world school. Special attention was noted for people with disabilities so they would have no problem to access and use the different spaces properly, with the respective evacuation standards for all users. The building is correctly designed in sustainability standards such as rainwater use, variable volume valves, LED lighting and the preparation for a photovoltaic roof.

Project name: Colegio de la Imagen Pública
Category: Institutional
Architectural project: Serrano+
Arq. Juan Pablo Serrano Orozco
Arq. Rafael Monjaraz Fuentes

Collaborators: Arq. Rubén Rodriguez
Arq. Federico Hanhausen
Construction system: Apparent structure, parking lot in concrete, upper levels in steel
Technical aspects: LEED Gold certification
Consultant in lighting: Arch. Luis Lozoya; Light and Form
Start: October 2013
Conclusion: December 2014
Area: 9700 sq m
Location: Mexico City, Mexico
Photographer: Pedro Hiriart


The project for Colegio de la Imagen Pública (Public Image College) was developed in an area of 1000 sq m with a frontage of 23 m, wherein the extent and allowable height resulted in vertical solution of 8 levels, 2.5 basements and a roof garden, along with gardens and water mirrors. The structure, the facade, and all the spaces are integrated into one by an apparent structure.


The latest materials were used for a university like and postgraduate school, with the newest furnishing systems according to the teaching techniques of a unique in the world school. Special attention was noted for people with disabilities so they would have no problem to access and use the different spaces properly, with the respective evacuation standards for all users. The building is correctly designed in sustainability standards such as rainwater use, variable volume valves, LED lighting and the preparation for a photovoltaic roof.


Through this project a mixed used city is promoted meeting with the different needs of work, study, commercial spaces and entertainment in a compact area that is perfect for walking and accessible by bicycle and public transportation.
In this way the users benefit from the school for having well-designed contemporary areas with lighting and ventilation that provides the ideal conditions to study, increasing productivity and reducing absenteeism.





  • Architect: Serrano+
  • Architect: Arq. Rubén Rodriguez Arq. Federico Hanhausen
  • Photographer: Pedro Hiriart

Posted by Juan Pablo Serrano

Serrano Monjaraz Arquitectos reaches 25 years developing architectural spaces where quality is achieved by the proper use of materials and light as creative elements. Being space their raw material, architects Juan Pablo Serrano Orozco and Rafael Monjaraz Fuentes, demonstrate their capability and performance in all architecture fields always supported by interdisciplinary teams. Their structure and professionalism has given them the opportunity to work in partnership with important firms as well as with national and international architects. They have been invited to national and international competitions and they actively participate in the formation and diffusion of architectural work. Architecture signifies their way to collaborate in the development of a better urban context because the correct design of spaces is the only way to create better cities. Their experience has been strengthened by the constant search of the perfect combination between form and structure. For them community is the backbone of the cities and buildings, in which settlers spend their day to day, these are the elements that help them contribute with spaces designed to improve the quality of life of their inhabitants. They have had the opportunity to design, direct and execute residential projects, restaurants, hotels, cultural centers and housing developments. The sensibility that they bring into their projects is the decanting of everything that they learn in their professional and personal activities. Light, materials and technology are combined in a perfect balance to create the living space around the inhabitant. Their awareness regarding the ecological balance and nature has been present in their projects since their inception and they consider that sustainability is not a trend but the only way to make architecture. They are members of the Green Building Council Chapter Mexico, to strengthen their contribution in the architectural scene designing buildings that have the highest energy performance standards. They have participated with their projects in various exhibitions in major countries like Mexico, United States, France, Singapore, Italy, Argentina, Ecuador, Sri Lanka, China, Australia, Greece and Spain, as well as in interviews and in various national and international magazines. They have received numerous awards and distinctions both in Mexico and abroad.

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