Nature´s Sunshine

Nature’s Sunshine is an American company dedicated to sales through promoters in the United States with more than 40 years of experience and a network that has already extended to more than 40 countries. To begin their commercial activity in Mexico, they decided to change their strategy and, in addition to promotional sales, develop points of sale.

For the interior design of their flagship store—which will be replicated in various locations—they relied on the experience of DIN interiorismo and as a team they developed a brand positioning concept through the shopping experience.

The operation of the store and the brand are the two pillars on which the interior design of this space is supported.

The flexibility and spaciousness of the spaces were considered an essential element to convey a very warm atmosphere in which the customer feels very comfortable and convinced that they are buying healthy products. The only color that stands out is the corporate color within a very natural environment created by white walls and display furniture and a wood-like finish on the floor.

This space also included an important space for training representatives who are the company’s largest sales force worldwide. For this purpose, a small and comfortable auditorium was set up in a more private part of the premises. The finishes that were selected for the entire space are for intense traffic and very easy to clean and maintain since the brand image is implicit in its points of sale.

Interior design: DIN interiorismo | Interior Design Aurelio Vázquez
Location: Mexico City
Year: 2013
Photography: Arturo Chávez

• Interior Designer: DIN interiorismo