For this branch of Nevería Roxy, located in western Mexico City, everything that was proven successfully for the historical center branch, was used in order to maintain the spirit of the original ice cream parlors with a contemporary ambiance. Again, we worked as team with the family and we stick to their wishes, managing to continue the essence that characterizes Roxy in a daring way.


A grand glass box surrounds the interiors in which the linear ways inherent to Art Decó were fully respected and used to unify the space. These forms are represented with metallic sills that communicate the cuttings on the floor and bar, going up to the wall and ending in the light boxes of the plafond.


We created different accents with materials of that time such as the inked terrazzo floors showing the colors of the brand. All of this always bearing in mind the functionality matters for the correct operation of an ice cream parlor.


This place has the advantage of a grand exterior area that is used for receiving a bigger number of customers and benefit from the good weather through most of the year. A grand image was used again for creating a different atmosphere inside of the ice cream parlor, in which the tradition of placing a photo of the founders of the brand, was changed into a revitalized concept using a printed mural with the photo of the first shop in the Condesa area, placing cars and people dressed according to the 40s.





  • Interior Designer: German Velasco – German Velasco Arquitectos
  • Photographer: Jaime Navarro

Posted by German Velasco

He studied architecture at the Universidad Iberoamericana in Mexico City. Once he finished his graduate studies he knew he needed to go deeper into the spaces, because at the university the projects were done to satisfy a function, without achieving the ultimate goal; to create full environments that take into account everything: materials, lighting and furniture, something that has always thrilled him. He then signed up for the Interior Design diploma course at the same university, and that is where he realized that interior design was also his passion. His vast experience in architecture and interior design has led him to thoroughly grow professionally. He has also been fortunate enough to collaborate in important projects such as the Mandarin Oriental Riviera Maya, now the Blue Diamond Riviera Maya in Mexico’s Caribbean Coast as a member of architect Gilberto Borja’s team at Baia Group. Years later, as a partner of Muro Rojo Arquitectura, he participated in the development of many outstanding projects that have received important awards such as the Hotel Brick in Mexico City, restaurant Cumpanio in San Miguel de Allende, Guanajuato and Hotel Bö in San Cristobal de las Casas, Chiapas, just to mention a few. Today he is the director of his own firm: Germán Velasco Arquitectos, specialized in hotels, restaurants and residential architecture and interior design projects. For Germán and his team, each project is a new challenge in which they rewrite the rules by being: different, proposing and sometimes even irreverent.

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